Earning prestige through hard work. Earning engagement with smart ads.
Background
Father Judge High School, a well-known Catholic institution in Northeast Philadelphia, has a long history of educating and instilling core values in young men, encouraging them to “be who they are and be that well” in the spirit St. Francis de Sales. Thanks to investment in facilities and new programs, the school has recently expanded offerings in automotive and mechanical career paths — on top of already highly competitive academic/college routes. With strong momentum, Father Judge seeks to remain a top choice for local families — while expanding reach to families in farther-reaching neighborhoods.
The challenge
Father Judge needed not only to reach new prospects by marketing in wider geographies, but also to succinctly define the real value of a Father Judge education, ultimately differentiating them in a crowded market of public, private, and charter schools.
Our solution
Working within the school’s marketing budget, FVM made a social video ad recommendation that would reach prospective families with preteen boys within key target ZIP codes. Students and parents would be driven to a landing page featuring winning differentiators and low-friction CTAs to start the admissions process.
FVM concepted new messages and ideas, including the final approach: one that underscored earned prestige at Father Judge. This new creative proudly showed off the hard work students put into the different career pathways at Father Judge. Messaging was supported with a fresh take on Father Judge’s iconography and colors, bringing new energy and a clean look to the video and the landing page.
Ultimately, our work produced:
- Six creative concepts for visuals and messaging
- A new WordPress landing page as the destination for all campaign tactics, featuring upleveled brand imagery
- A modernized Father Judge High School logo that could more easily stand out on photography and campaign materials
- 10-week Facebook advertising campaign, featuring a 30-second video ad that captured the Salesian energy and spirit
- End-of-campaign report detailing advertising reach and traction
The results
With only 10 weeks of runtime, Father Judge captured 254,391 impressions from 66,122 target social accounts, resulting in 2,981 landing page clicks.
During just the first month of the campaign, Father Judge saw a significant lift in form completions, with over 100 additional registrants compared to the same period from the previous year — and all their campus walk-through timeslots filled.
And several months before ’25-’26 applications closed, the school had already met the same submissions they received from the year prior!
The new campaign positioning, creative, and advertising boosted interest — while earning high social praise and engagement from alumni and current families. It generated 839 reactions (likes/loves), 55 comments, and 77 shares on the video ad — with heartfelt praise marketing dollars simply can’t buy.
Ready to get started?
Contact us to discuss how FVM can support your B2B marketing goals.