Supporting B2B marketing teams for 35 years.
Paul Fleming (the F) and Laurie Van Metre (the VM) founded this agency in 1987 with curiosity and passion for the work our B2B clients do.
Three decades and many successes later, we’re still committed to uncovering the unique value our clients bring to their respective industries.
Whether it’s building a new brand, positioning a product for cross-sell, or introducing a new website with targeted digital advertising tactics, we equip B2B marketers with the language and selling tools to gain traction — especially within niche markets.
Strategic minds, creative muscle.
Meet the people who bring interdisciplinary ideas to every project at FVM.
Originally from the tiny town of Berwick, PA, Alex brings a broad knowledge of marketing to support some of FVM’s biggest clients. The Drexel grad uses her razor-sharp communication and organization skills to keep messages moving and projects pushing forward. When she’s not color-coding her closet or planning her next cross-country road trip, Alex is soaking in everything Philly has to offer — one cheesesteak and Flyers game at a time
Cheesesteak of choice: Jim’s Steaks, whiz wit
Not-so-guilty music pleasure: Dave Matthews Band
Natural habitat: Surrounded by fuzzy blankets, fluffy pillows, candles, and Mad Men
Pet peeves: Sunday drivers, unmade beds
Secret weapon: Homemade banana nut bread
Christiana graduated from the Art Institute of Philadelphia and sped straight to FVM with a portfolio that already included work for Di Bruno Brothers and University of Pennsylvania. Passionate and informed, Christiana approaches branding, illustration, layout, and product design with an infectious “bring it on” attitude. She supplements her popularity in the agency with three well-stocked snack drawers.
One-word design process: “sketchy”
Unofficial office duties: produce sourcing, playing devil’s advocate
Guilty pleasures: /r/crappydesign, Netflix marathons
Innocent pleasures: coupon cutting, sushi, pumpkin flavoring
Daydreaming allotment: 23 hours, design; 1 hour, everything else
With experience in public relations, social media, and consuming incredible amounts of caffeine, Casey is a natural for managing marketing goals and deadlines. At FVM, the Philly native flexes her Google Calendar skills and friendly sarcasm to keep projects productive — and client teams happy. Outside work, you’ll find Casey enjoying a triple shot latte, diving into a book while daydreaming about her next national park visit.
Go-to book genres: Nonfiction, romance, gothic horror
Unconditional love: Harry Styles
Unconditional hate: Anything creepy crawly
Local must-visits: Volo Coffeehouse, Pretzel Park Farmer’s Market, The Grape Room
To-visit bucket list: Hitting all 50 states
For 20 years, Karen has brought a research-minded approach and unquestionable results to FVM’s top accounts. Today, she leads the agency — meeting client needs with a keen ear for pain points and a sharp eye for high-impact industry trends. With three sons and a husband at home, Karen spends her out-of-office time stocking a self-emptying fridge and cheering on her champs at countless youth sporting events.
Hours of client research completed: whatever number comes after an octillion
# of conclusions jumped to: 0.00
Honor-bound duties: understand client needs, finish leftovers
Only thing holding hair at bay: Aussie Sprunch spray
Care instructions: requires direct sunlight (with SPF 50), frequent watering
A lifelong visual artist, Mia leverages her creative background in painting, drawing, and dancing to bring concepts to life. She pulls inspiration from nature and architecture to inform her clean, minimal digital designs. When she’s not traversing Philadelphia with a puzzle book in hand, Mia enjoys traveling and teaching future generations of dancers.
Ideal day: Sudoku in the park
Favorite food combo: Coffee and chocolate
Favorite tool combo: Pen and paper
Fur child: Penny the cat
Achilles’ heel: Nice stationary
A self-professed Microsoft OneNote addict, Libby starts each day by cracking open her list of tasks and projects. At FVM, the West Chester University graduate most enjoys learning how different businesses work — and helping them explore newer, nontraditional marketing approaches. When Libby’s not whipping up spreadsheets, she can be found cooking new recipes weekly, creating everything from ramen to sourdoughs.
Internet guilty pleasure: Dog grooming videos
Internet not-so-guilty pleasure: Joshua Weissman cooking videos
Go-to recipe: Pantry pasta
Perfect Saturday: A good hike, home-cooked meal, and couch hangout
Something not about cooking: Also a fourth degree black belt in tang soo do
A straight shooter and pragmatist, Coleman manages FVM and its client services with a focus on simplicity. That means streamlining complex strategies to move mountains and get every account to its goals. Super considered and approachable, he makes employees and clients feel heard. Coleman spends his free time writing, recording, and performing original tunes at sessions and shows across Philadelphia.
Prized possession: 1962 Silvertone Stratotone guitar
Dream musical collab: Alex Turner or Dan Auerbach
Sucker for anything that’s: Actually “craft-made”
Beer season of choice: Winter
Go-to TV: Seinfeld on repeat
Helen takes accounting, personnel, and business matters seriously, having kept FVM a fine-tuned marketing machine for 18 years. The perfect blend of practical, professional, and personal, she knows what it takes to crunch numbers and crush budgets — all while (politely) getting timesheets in on schedule. In her off hours, Helen can be found in the garden, on trails, or at weekend Porsche rallies with her husband.
Things best kept predictable: numbers, hours, vitamin C intake
Things best kept unpredictable: the route at next weekend’s Porsche rally
Green pepper consumption: quotidian
Unconventional pastime: toying with telemarketers
Least favorite nouns: ice, winter, snow, frost, late timesheets
A former journalist, Calvin became a copywriter to build campaigns for clients like Comcast and Best Buy. At FVM, he uses his creative skills to clear word clutter and make brand voices sing, soothe, and sometimes scream. If it were up to him, this bio would just be a tiny GIF of a pug eating pizza.
Good punk, bad rap, Schubert
Updated tally, spectacled FVM creatives:
Frozen pizza novelties, worst to best:
Pockets, Bagel Bites, Rolls
Two marimo moss balls and one single-speed Schwinn beater
Jon has helmed more than two dozen branding, rebranding, and repositioning projects at FVM — and those are just the ones he remembers! Keen on asking questions, testing ideas, and cracking jokes, he spurs creative to delight clients with concepts that nail targets, win over execs, and stand out. When he’s not scribbling furiously on his tablet, Jon’s waist-deep in hobbies that include fish care, PC gaming, and learning useless facts.
Client experience: food, AI, healthcare, pest control, gaming
Specialties: making technical stuff un-boring
Most likely eating: wings, extra-hot wings, Coke Zero
Favorite verbs: appease, excise, launch, slide
Weapons of choice: semantics, Microsoft Ergonomic Keyboard
With a background spanning sculpting, public media, and higher education, Uliana’s specialty is diving deep into new topics and interests. At FVM, she leverages her inquisitive approach to create thoughtful designs for a full range of industries and clients. When she’s not flexing her creative muscles, Uliana enjoys exploring the trails around her home in Ambler.
Fav. furry friend: Vasilisa, the Russian Blue cat
Bucket list item: Hiking across Europe
Go-to movie genre: International festival films
Current creative rotation: Drawing, photography, and home renovations
Dream project: Animating a full-length film