Crafting modern marketing for tomorrow’s seniors
Background
As a leading group purchasing organization, Entegra had outlined a go-to-market strategy for engaging more senior living communities. Drawing on input from their healthcare and culinary teams, Entegra compiled a thorough deck including four distinct buyer personas for older adults, service levels for supporting them, and Entegra-specific offerings.
It was dense, complex material. So they called FVM.
The challenge
Through conversation, FVM and Entegra determined that the job was bigger than a simple PowerPoint redesign. This was an exciting opportunity to position Entegra Culinary Consulting offerings as a standout in the senior living market.
The facts and information were all there. FVM just needed to organize and design the input in a clear, memorable way.
Our approach
The FVM team quickly got to work outlining the given materials: Setting the stage for a new generation of seniors. Naming the personas and service levels to be clear and distinct. And aligning each narrative thread to an Entegra offering — without coming across as too forceful or salesy.
On the design side, we used visual cues to make the story easy to follow: custom icons to illustrate different levels of services. Color-coded labels and charts to clarify what today’s seniors want, and how businesses can attract them. And carefully selected photos that resound with Entegra clients — and satisfy Entegra brand guidelines.
In total, FVM delivered a punchy PowerPoint deck showcasing the new offerings, plus a shareable, editorial-style content piece telling the new senior living story.
Now equipped with fresh marketing materials and a clear message, Entegra is poised to take their senior living business to the next level.
Ready to get started?
Contact us to discuss how FVM can support your B2B marketing goals.