Scalable positioning for a shifting business model
Project Risk Analytics offers enterprise project management and consulting services to some of the world’s biggest real estate and design construction companies. With the release of a new software product that further stabilizes and streamlines major projects, Project Risk Analytics hired FVM to create an authentic brand position and identity that would support its new business model and allow the company to scale.
FVM created a graphic ID that reflected the company’s modern and minimalist ethos and allowed client work to take center stage.
A website redesign built a more powerful platform that effectively illustrated and delivered PRA’s methodology while also showcasing its many successful project outcomes. And a clear and unique narrative, complete with messaging mapped to individual target audiences, now support PRA’s marketing and sales momentum.