FVM wins Entegra GPO account

Entegra, a division of Sodexo, has selected FVM to provide research, brand development and creative services.

Entegra was established in 1999 to provide procurement management services for multi-unit clients in a variety of business segments, including Acute, Seniors, Hospitality, Restaurants, Travel and Leisure, Education and Faith-Based. With an unwavering commitment to integrity, quality, value and customer service, Entegra maximizes purchasing efficiency for over 93,000 purchasing sites across North America offering over 800 contracted suppliers and over $18.2 billion in purchasing power.

The agency is looking forward to working with Entegra’s marketing team to get to the bottom of the exact services they offer, breaking down the details by vertical, and enabling Entegra’s sales team with clear, cohesive messaging.

“We’re excited by the challenge of understanding and bringing to life Entegra’s true identity and personality in a crowded market that’s often misunderstood,” said Paul Fleming, FVM’s CEO. “We’re grateful for the opportunity, and we look forward to doing great work together.”