Supporting B2B marketing teams for 33 years.
Paul Fleming (the F) and Laurie Van Metre (the VM) founded this agency in 1987 with curiosity and passion for the work our B2B clients do.
Three decades and many successes later, we’re still committed to uncovering the unique value our clients bring to their respective industries.
Whether it’s building a new brand, positioning a product for cross-sell, or introducing a new website with targeted digital advertising tactics, we equip B2B marketers with the language and selling tools to gain traction — especially within niche markets.
Strategic minds, creative muscle.
Meet the people who bring interdisciplinary ideas to every project at FVM.
Aaron has been continually developing his clean, professional design style since his start as a B2B agency intern up to his more recent work with GE and Evonik Industries. At FVM, he helps guide projects through every step of the process, pairing careful strategy with creative design. On weekends, Aaron swaps out his trusty Logitech keyboard for his less trusty (but equally beloved) vintage Honda motorcycle.
Musical guilty pleasure: Miley Cyrus
Marketing guilty pleasure: Direct mail
Not-so-guilty pleasures: Charcoal drawing, trout fishing
Movie intake: At least 2-3 a week
Fav. furry friend: Lucia, the Carolina Dog
Originally from the tiny town of Berwick, PA, Alex brings a broad knowledge of marketing to support some of FVM’s biggest clients. The Drexel grad uses her razor-sharp communication and organization skills to keep messages moving and projects pushing forward. When she’s not color-coding her closet or planning her next cross-country road trip, Alex is soaking in everything Philly has to offer — one cheesesteak and Flyers game at a time
Cheesesteak of choice: Jim’s Steaks, whiz wit
Not-so-guilty music pleasure: Dave Matthews Band
Natural habitat: Surrounded by fuzzy blankets, fluffy pillows, candles, and Mad Men
Pet peeves: Sunday drivers, unmade beds
Secret weapon: Homemade banana nut bread
Christiana graduated from the Art Institute of Philadelphia and sped straight to FVM with a portfolio that already included work for Di Bruno Brothers and University of Pennsylvania. Passionate and informed, Christiana approaches branding, illustration, layout, and product design with an infectious “bring it on” attitude. She supplements her popularity in the agency with three well-stocked snack drawers.
One-word design process: “sketchy”
Unofficial office duties: produce sourcing, playing devil’s advocate
Guilty pleasures: /r/crappydesign, Netflix marathons
Innocent pleasures: coupon cutting, sushi, pumpkin flavoring
Daydreaming allotment: 23 hours, design; 1 hour, everything else
Whether she’s finding the narratives behind numbers or bridging FVM’s creative and account teams, Gaelyn specializes in connecting the dots. A former intern at FCB Health, Red Peak Branding, and yes, FVM, she now applies her skills supporting key accounts and analytics projects. Outside work hours, you’ll find Gaelyn tweeting Manchester United soccer updates to her 21,500 followers – or catching up on her favorite reality TV.
MAN UTD jersey count: 15, give or take a few
Top 3, reality TV: The Bachelor/Bachelorette, The Challenge, Are You the One?
Soccer life highlight: Seeing USA beat Germany in person at the 2015 World Cup
MAN UTD heroes: Wayne Rooney, Ryan Giggs, David de Gea
Fav film: A League of Their Own
A former competitive cricket player, Hasnain knows a thing or two about tackling tough challenges. At FVM, he uses his expertise in strategic planning and web development to navigate clients’ complex requests — and bring flawless websites and apps to life. When he’s not collaborating closely with Team FVM, Hasnain can be found attending sporting events with his closest teammates, son Amaar and daughter Safiya.
Everyday essentials: Adobe Suite and dual monitors
Fuel for work: Coffee, black
Fuel for family time: Slow-cooked butter chicken
Undying loyalty: Manchester United
Thrill wish list: Shark diving…or skydiving
After years of managing top accounts, Karen now leads the charge for our client services team. One of our most studious FVMers, she devours webinars and whitepapers on a daily basis to deliver a fresh perspective on all things marketing. With three sons and a husband at home, she spends the rest of her time happily outnumbered by boys, constantly stocking the fridge and attending countless youth sporting events.
Hours of client research completed: whatever number comes after an octillion
# of conclusions jumped to: 0.00
Honor-bound duties: understand client needs, finish leftovers
Only thing holding hair at bay: Aussie Sprunch spray
Care instructions: requires direct sunlight (with SPF 50), frequent watering
Coleman is our account team’s resident straight shooter and pragmatist. A firm (but friendly!) believer in the power of simplicity, he specializes in streamlining complex strategies while helping clients tackle challenges creatively. With all those key accounts humming along smoothly, Coleman spends his free time writing, recording, and performing tunes of his own at sessions and shows across Philadelphia.
Prized possession: 1962 Silvertone Stratotone guitar
Dream musical collab: Alex Turner or Dan Auerbach
Sucker for anything that’s: Actually “craft-made”
Beer season of choice: Winter
Go-to TV: Seinfeld on repeat
Helen takes accounting, personnel, and business matters seriously, keeping FVM the finely-tuned marketing machine it is. When she’s not crunching numbers and crushing budgets, Helen rules over the cleanest office kitchen in America through a mixture of fear and…well, just fear. But hey — just look at those counters sparkle!
Things best kept predictable: numbers, hours, vitamin C intake
Things best kept unpredictable: the route at next weekend’s Porsche rally
Green pepper consumption: quotidian
Unconventional pastime: toying with telemarketers
Least favorite nouns: ice, winter, snow, frost, late timesheets
A former journalist, Calvin became a copywriter to build campaigns for clients like Comcast and Best Buy. At FVM, he uses his creative skills to clear word clutter and make brand voices sing, soothe, and sometimes scream. If it were up to him, this bio would just be a tiny GIF of a pug eating pizza.
Good punk, bad rap, Schubert
Updated tally, spectacled FVM creatives:
Frozen pizza novelties, worst to best:
Pockets, Bagel Bites, Rolls
Two marimo moss balls and one single-speed Schwinn beater
Not content with content, copy and creative writing, Jon also leads our brand strategy efforts. He finds answers to our clients’ challenges, including those they don’t know they have, develops positioning recommendations, and tells their stories in fresh and compelling ways. And he’s writing this bio as you read it. He’s just that fast.
Client experience: food, AI, healthcare, pest control, gaming
Specialties: making technical stuff un-boring
Most likely eating: wings, extra-hot wings, Coke Zero
Favorite verbs: appease, excise, launch, slide
Weapons of choice: semantics, Microsoft Ergonomic Keyboard
One of six siblings (including her twin!), Greta’s at her happiest working with big groups in fast-paced environments. At FVM, the Saint Joseph’s grad uses her lively demeanor and attention to detail to keep projects moving seamlessly between clients and the creative team. When she’s not on the move biking, hiking, or practicing Vinyasa yoga, Greta surrounds herself with family and friends ⎯ preferably to country music, on a warm summer day.
Crowning athletic achievement: Biked across the country in 2013
Preferred pastry: Insomnia Cookies
Most millennial attribute: Willing to pay extra for avocado
Dream destination: New Zealand
With a background spanning sculpting, public media, and higher education, Uliana’s specialty is diving deep into new topics and interests. At FVM, she leverages her inquisitive approach to create thoughtful designs for a full range of industries and clients. When she’s not flexing her creative muscles, Uliana enjoys exploring the trails around her home in Ambler.
Fav. furry friend: Vasilisa, the Russian blue cat
Bucket list item: Hiking across Europe
Go-to movie genre: International festival films
Current creative rotation: Drawing, photography, and home renovations
Dream project: Animating a full-length film
Careers at FVM
We’re on the lookout for sharp, creative, kind people to join our team.