Engaging leads in the tech space
CommVault’s Simpana software delivers far-reaching value to enterprises by efficiently managing their data, and making it available as a strategic asset. It was FVM’s job to cut through the clutter and deliver that message to IT Directors and Managers. We devised a digital campaign to prove how much a business could potentially save with the software and generated thousands of actionable sales leads.
To prove exactly how much money Simpana could save companies, we turned a customer survey into an eye-catching whitepaper that brought important stats to life. But the savings message was too big to stop there. We designed and developed a data storage efficiency calculator — something that people visiting the site could interact with and truly grasp. Users could see their savings increase as they filled in each field.
We housed those assets on a landing page where visitors could freely interact with the calculator and read a preview of the whitepaper before giving their information and qualifying as a lead.
To drive prospects to the page, we developed a promotion plan that included high impact display ads on targeted industry sites. We also remarketed banner ads to previous site visitors and targeted users on Facebook and LinkedIn.
The Simpana landing page became the most visited on CommVault.com by 15%. During the first campaign flight — which lasted three months — there were 29,723 landing page sessions (23,334 unique) and close to 800 form completions.
W3 Awards 2014 ~ Online Campaign
OMMA 2014 ~ Business to Business
Davey Awards 2014 ~ Marketing Effectiveness, Integrated Campaign