Showcasing trends. Signaling expertise.
Background
The group purchasing organization Entegra was already sharing industry trends with clients as a one-to-one service. But with a new brand launch in motion, it was time to define their expertise in a more concrete way. Working with FVM, the Entegra team decided to package their insights as a more formal branded trend report.
The challenge
Educational, but interesting. Detailed, but digestible. Branded, but not too salesy. And impactful to end-user customers — but also businesses’ bottom lines. Our team needed to strike a balance: Creating a helpful guide covering the latest menu, dining, and hospitality operations trends, while also reinforcing Entegra’s unique position as a business performance-boosting partner.
Our approach
The FVM team conducted in-depth interviews with key Entegra leaders, getting their takes on topics like blue zone diets, rising costs, and labor-saving technology. We supported those insights with research from industry webinars and reports from top industry consulting firms.
Our creative team then organized and rewrote that information to match Entegra’s welcoming, knowledgeable approach — both pre- and post-rebrand, as seen in the examples on the right. On the design side, we brought each trend to life with bold photography and bright, striking graphics.
Results
Entegra was thrilled with the results — so much so, that they’ve asked FVM to continue producing the trend report for five years running. Each year, their team has voiced their appreciation for the reports’ internal and external impact.
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Contact us to discuss how FVM can support your B2B marketing goals.